Glossary Term


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Shrinkflation is a portmanteau of the words ‘shrink’ and ‘inflation’. The word refers to consumer goods that get smaller or drop in quality over the years. You may have had the experience of buying a product you remember from childhood only to find that the quantities are smaller and the recipe has changed. Shrinkflation is not measured by conventional economic indicators but many claim that it’s a real deterioration in the quality of available goods and as such a hidden form of inflation.

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What is shrinkflation? A Traders Expert explanation

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